Melbourne Iron & Steel
Lululemon Athletica is a global yoga inspired activewear brand with over 300 outlets. One of their first locations in Melbourne was South Yarra, which opened over 10 years ago. We were recently engaged to have creative input in the redevelopment of South Yarra’s new flagship site. Although Lululemon interiors follow brand guidelines and requirements, they work with different designers to help create a unique experience for each store. Aspects we designed were; the facade, custom display artwork and signage, drinking fountain, community drawers and a directional signpost showing locations of yoga studios in the area.